Household Capital’s Story

As former chairman of think tank Per Capita, Josh Funder led research into ways to transform ageing from being a challenge or ‘grey tsunami’ into being an unprecedented period of life and something to celebrate. This formed part of the inspiration for Household Capital.

Josh and the early Household Capital team members worked to reframe ageing as an opportunity and to specifically look at financial adequacy, housing, health and wellbeing, community and connectedness. They recognised a huge demand from retirees who needed more funding, and a huge pre-existing savings pool that they’d already saved in their home equity.

I like to make markets, and I like to feel like we are overcoming market failure, where demand is a legitimate need and supply is a good thing…and I saw failing to meet the needs of an ageing demographic as a significant market failure – Josh Funder, Founder & CEO

Our mission to Live Well At Home^TM was designed to describe the state of confidence we deliver to our customers. Your life and your wellbeing are encapsulated in ‘Live Well’; ‘At Home’ describes where you live, but also the source of your wellbeing from both an emotional and financial perspective.

Our focus has always been on long-term purpose-driven lending. As a values-based organisation, championing people in a purpose-specific way is really important. We want to meet the needs of Australia’s retirees through finance and delivered this as confidence.

The feedback we received from customers – through Trustpilot, via email or handwritten letters – tells us we’re on the right path. When our customers tell us why this was important to them they don’t talk about money; they talk about emotions, wellbeing and confidence.